Our Story
How It All Began
It started, as the best things often do, in a kitchen. A love of bold, authentic flavour, and a frustration with the pale imitations sitting on supermarket shelves. The question was simple: why settle?
So we started blending our own. Friends asked for jars. Neighbours asked for jars. Markets followed. Then came the Great Taste Awards — blind-judged by over 500 food experts — and suddenly the world started to pay attention. Eight awards later, including four coveted 2-Star ratings, we're still blending with the same passion we started with.
Our Philosophy
Every rub and seasoning we make is handcrafted in small batches, using only whole, single-origin spices. We grind them fresh, blend them with precision, and get them to you at the peak of their flavour.
Each tub is labelled with its blend date — because we believe freshness isn't optional. It's the whole point.
Proudly Sutton Coldfield
We're a Birmingham business through and through. From our production kitchen in Sutton Coldfield to dinner tables across the UK, we take enormous pride in what we make and where we make it.
A True Family Business
Three Dennings, one kitchen, and every tub touched by family hands.
John Denning
Co-Founder · Head ChefThe flavour architect. John designed every blend in the range — and the logo — and still batch-makes every single tub by hand. If you've tasted it, John made it.
Sam Denning
Co-Founder · Head of SalesThe face of the company, travelling with the brand. Sam runs our market events and pop-up stalls at the UK's biggest food festivals. If you've met us, you've probably met Sam.
Jude Denning
Operations ManagerThe engine room. Jude runs the social media, the website, the brand and the event bookings — everything behind the scenes that gets Little Sutton in front of you.
…backed by a small, dedicated sales team who look after our customers like family.
Our Values
Natural & Pure
No fillers, no artificial flavourings, no shortcuts. Every ingredient in every tub earns its place — because your food deserves the real thing.
10× Great Taste Award Winners
Five 2-Star and five 1-Star Great Taste Awards, judged blind by over 500 food experts. We don't just say our rubs are exceptional — the judges agree.
Small-Batch Craft
Quality over volume, always. Every blend is made in small batches and labelled with the blend date — because freshness makes all the difference.